The Power of Words

Words have power. And in this time of remote meetings, working from home offices and isolation, I believe their power is even clearer.

Naturally, as a writer and editor, I believe that written words have particular power. Take, for example, the recent move away from using African-American towards using Black, and the Associated Press decision to begin capitalizing Black (but not white). Read more about the AP's guidance on writing about race in its blog.

Don’t get me wrong: Images can be more powerful than words, and the best words often won’t get read without an excellent image. In fact, the best written communications combine powerful images and clear words.

Are you giving extra thought to your words right now? Would a second opinion on a sentence or two in an email or an ad give you peace of mind? The RB Editing & Writing team is always happy to review a couple of lines of text for you, at no charge. Please, don’t hesitate to drop me an email asking for that second option.

And, of course, if you’re looking for assistance with a longer piece of writing, such as an email, a newsletter, a blog or a series of social media posts, we can help you with that, too. The team at RB Editing & Writing is your communications partner.