December 08, 2020

Why Create an Internal Style Guide & Steps to Get Started

December 08, 2020/ Rochelle Broder-Singer

An internal style guide is your cheat sheet and reference guide for written communications. It will make your life easier and your writing better. We’ve written a handout on how to create your own internal style guide (plus why you might want one).

Click here to download Create Your Internal Style Guide.

September 30, 2020

Keeping employees focused, engaged and productive during COVID-19

September 30, 2020/ Rochelle Broder-Singer

Leading a remote team requires strategies and habits that are very different from those required for leading when you have more in-person contact.

Communications training firm Ragan shared four tips for communicating with remote employees:

September 30, 2020

The Power of Words

September 30, 2020/ Rochelle Broder-Singer

Words have power. And in this time of remote meetings, working from home offices and isolation, I believe their power is even clearer.

Naturally, as a writer and editor, I believe that written words have particular power. Take, for example, the recent move away from using African-American towards using Black, and the Associated Press decision to begin capitalizing Black (but not white).

September 30, 2020

Book Launch Case Study

September 30, 2020/ Rochelle Broder-Singer

Book marketing expert Dan Blank shares a client case study.

Whether you’re self-publishing your book, working with an “indie” publisher or working with a major publishing house, you need to take the lead in marketing it. One of the most important components of that marketing should be your book launch.

September 30, 2020

Educational Institutions: Build Brand Empathy During COVID-19

September 30, 2020/ Rochelle Broder-Singer

Brand empathy “is about creating a shared journey between your brand and its audience.” – University Business

Empathetic marketing is a two-way street of deep emotional connection between you and your stakeholders, including potential and current students and parents, faculty, staff, or donors. It seeks to achieve brand empathy. It leads to brand equity.

How do you achieve brand empathy?

September 30, 2020

The Joy of Style (Guide)

September 30, 2020/ Rochelle Broder-Singer

How rules for your content – known as a house style guide – can make your life easier.

If you’re an RB Editing & Writing client, I’ve probably shared with you a Google Doc with a list of terms, names, instructions on how to write certain words and other information. Hopefully, I told you it’s your in-house style guide, and invited you to look at it, comment on it, request additions, etc. Your in-house style guide complements the external style guide (AP Style, Chicago Manual of Style, etc.) we use when writing, editing or proofreading work for you.