Book marketing expert Dan Blank shares a client case study.

Whether you’re self-publishing your book, working with an “indie” publisher or working with a major publishing house, you need to take the lead in marketing it. One of the most important components of that marketing should be your book launch.

In this blog post, one of my favorite experts on marketing for book authors, Dan Blank, takes you inside the book launch plans for Self Care: A Novel, which was released in June. Prefer to listen? Scroll down to the bottom of the blog for a podcast on this book launch.

Key takeaway: “If you wait until you are in the launch window of the book (a few months before publication), it is already too late to develop some of the most compelling and fulfilling ideas.”