As publications consultant to the University of Miami Herbert Business School (then called the School of Business Administration) from 2009-2018, Rochelle served as publisher and editor of the school's twice-a-year magazine for alumni, students, donors, faculty, staff and community.

Rochelle ran all aspects of the magazine, working in close collaboration with the school’s communications director and alumni relations department to plan each issue's content. She edited all content; hired and supervised the creative director, freelance writers and photographers; selected and worked with the printer; created a website and newsletter for each magazine issue; and ensured the magazine's completion and delivery to more than 45,000 readers. Members of the RB Editing & Writing team wrote for the magazine, copyedited it, assisted as managing editors and more. 

To ensure that the magazine could best meet its many goals, Rochelle regularly interfaced with stakeholders including the dean, other administrators, faculty, key staff, alumni relations and development. 

When the school first hired her, Rochelle and the RB Editing & Writing team oversaw a complete re-thinking and redesign of the magazine, worked with the school's executive director of communications to plan strategic and creative direction and worked with a web design firm to create a website for the magazine.

Click each image to view a PDF of the print magazine.